金卫东:持续创新 注重实效

2023-10-27 08:05:20

10月10日下午,在2023世界农业食品创新大会会前活动“WAFI大咖对话”上,禾丰股份董事长金卫东受邀与中国农业大学全球食物经济与政策研究院院长、国际农业研究磋商组织董事樊胜根,世界可持续发展工商理事会执行副会长Diane Holdorf,大北农集团总裁宋维平围绕“农业科技创新”展开交流对话。此次对话全程英文交流,下面是金卫东董事长发言内容,与“禾粉”共享。


11月4日9:05-9:20,“2023世界农业食品创新大会”上,金卫东董事长将做主题发言,代表中国农业企业在世界舞台发声,欢迎关注。



Thank you professor Fan ,

Thanks for your excellent speech Ms. Holdorf and Mr. Song , 

Good afternoon everyone. 

I'm honored to participate in today's dialogue.


感谢樊教授,感谢Holdorf女士、宋先生刚才的精彩报告。各位参会人员,下午好!很荣幸参加今天的对话。


I am Jin Weidong, founder and chairman of Wellhope Foods Company,a Chinese food and agriculture company . We have started the business since 1995 and were initially a leading feed company. Then we started our food business ten years ago and are now Asia's largest integrated broiler company, producing 2.5 million tons of chicken meat per year, as well as pork, duck and rabbit meat. Wellhope places great emphasis on efficiency, quality and safety in the food production process. These are the three key points we are most concerned about. Without efficiency there is no competitive advantage. We developed the broiler business from scratch and became the No. 1 in our country. The most basic reason is that Wellhope is an efficient company. This efficiency can be expressed in the feed conversion rate, in EEI(European Efficiency Index), in mortality and economically in the return on investment. However, as new regulations become stricter, and as consumer demands increase, we have to change our development  from the traditional way that focuses only on efficiency to the way that pay more attention to the quality and safety of products. We also need to differentiate ourselves from competitors to make our products stand out. Recently we have started to look into animal welfare.


我是禾丰食品股份有限公司创始人、董事长金卫东。禾丰是一家中国农业食品企业,1995年开始创业,最初是一家领先的饲料企业,十年前开始涉猎食品业务,现在已经是亚洲最大的肉鸡产业化一条龙企业,每年约生产250万吨鸡肉,同时还生产猪肉、鸭肉和兔肉。禾丰非常注重食品生产过程中的效率、质量和安全,可以说,这是我们最关注的三个点。没有效率就没有竞争力。我们从零开始发展肉鸡产业,并成为全国第一。最基本的原因就是禾丰是一个效率高的公司。这个效率表现在饲料转化率、肉鸡养殖欧洲效益指数以及动物饲养成活率上;经济上表现在投资回报率。但是随着法律法规的严格、消费者要求的提高,禾丰必须要转变只注重效率的传统发展方式。我们必须更多地关注产品的质量和安全,并且还要力争做到差异化竞争,做到产品与众不同。最近我们还开始关注动物福利。


R&D is the basic means of innovation for Wellhope. We pay great attention to innovation. New products are not only developed in the laboratory and verified in the testing farm, but also demonstrated in the market. We also focus on accelerating the practical application of R&D outcomes. A good example is that in China, Wellhope is one year ahead of the peer companies to realize antibiotics-free in broiler feed. Through vaccination, improved environmental hygiene, enhanced biosecurity control and feed nutrition, Wellhope's broilers have a low mortality. 42-day-old birds have an average body weight of 3.0 kilograms, and the EEI is generally over 460, an impressive result in our industry. This was achieved without the use of antibiotics.


研发是禾丰创新的基本手段,我们非常关注创新。新产品不仅在实验室里研发、在试验厂进行验证,更通过市场进行最终的检验。我们还注重加快研发成果的实践应用。一个鲜明的例子就是,在中国,禾丰领先于同行企业一年率先实现了肉鸡饲料抗生素的零添加。通过疫苗的免疫、环境卫生水平提高、生物安全控制加强、饲料营养精进,禾丰的肉鸡发病率极低。42天的禾丰肉鸡平均出栏体重达到3公斤以上,欧洲肉鸡生产指数普遍超过460,这是一个令同行们刮目相看的指标,而这是在不使用抗生素的前提下实现的。


I hope through the World Agrifood Innovation Conference, we can gain more information and learn more about broiler production practices in advanced countries, especially new technologies for broiler production after the ban of antibiotics. We're also interested in new technologies for efficient broiler production under animal welfare standards, and we are looking forward to sharing Wellhope's experiences in chicken meat processing, and market information.


通过全球农业食品创新大会(World Agrifood Innovation Conference),我们希望获得更多的信息,借鉴到更多先进国家的肉鸡生产模式,特别是抗生素禁止使用以后的肉鸡生产新技术。同时还非常关注在动物福利标准之下的高效肉鸡生产的新技术,期待着分享我们的鸡肉生产加工经验以及市场信息。


I'm invited to give a keynote speech at the World Agrifood Innovation Conference in Beijing next month. I will talk about Wellhope's practice of rapid growth in the broiler business over the past decade or so, especially of improving efficiency and innovation. I hope it will be helpful to all participants.


我被邀请参加下月在北京召开的全球农业食品创新大会,并做主题演讲。我将分享过去十几年来禾丰在肉鸡产业方面的高速增长经验,特别是分享提升效率和创新的经验,希望能对所有的参会者有帮助。


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